The world of search is evolving. Traditional SEO — focused primarily on keywords, backlinks, and ranking in search engine results pages (SERPs) — is no longer enough. With the rise of Generative AI engines (like ChatGPT, Google’s AI Overviews, Perplexity, copyright, and others), a new frontier is emerging: Generative Engine Optimization (G
How AI and Machine Learning Are Changing SEO
Search Engine Optimization (SEO) has always been a game of adapting to algorithm updates, user behavior changes, and new technologies. But with Artificial Intelligence (AI) and Machine Learning (ML) becoming core parts of search engines, the SEO landscape is undergoing a deeper transformation. In this blog, we’ll explore: